Macson

Enterprise UX design, unlike consumer UX, is about improving productivity and fostering collaboration within organisations. To make this work, we need to understand how businesses run, look at current processes, and understand how employees use the system and make improvements based on their needs. But it's not just

AIC.sg is meant to be a trusted support platform for caregivers and seniors, providing information on healthcare, financial aid, and community services. However, despite having a wealth of information, users struggled to find what they needed. Many relied on AIC’s hotline rather than navigating the website, indicating usability

This case study explores how data analytics enhanced UX design through two key methodologies: a trackable dipstick survey for understanding user sentiment and journey patterns, and Tree Testing for quantitative validation of Information Architecture (IA) decisions. Our research findings provided evidence to support our design decisions and created a scalable

Introduction Workforce Singapore (WSG), a statutory board under Singapore’s Ministry of Manpower, is pivotal in driving workforce development by empowering job seekers, employers, and career advisors through career planning, job matching, and upskilling programs. As Singapore navigates an evolving job market—shaped by technological advancements, post-COVID economic recovery, and